ATTENTION: DTC FOUNDERS & OPERATORS
If Your Business Is Leaking Profit—We Can Fix It.
We help founders step into their next level by building businesses that don’t just scale—they compound.
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Built Different.
Playing a Smarter Game.
This isn’t your daddy’s consulting firm.
And we’re not chasing Forbes features or VC rounds.
We’re Black-owned.
Culturally rooted.
Strategically dangerous.
Our team didn’t come up in boardrooms—we came up solving real problems in environments where efficiency wasn’t optional.
It was survival.
We’re not here to help you grow faster.
We’re here to help you build something that outlasts trends, teams, and platforms.
CANNABIS
FASHION
LUXURY
COFFEE
SUPPLEMENTS
PET
DIGITAL PRODUCTS
FITNESS
HOME DECOR
We Fix Leaky Businesses.
Quietly. Permanently.
Profit Intelligence: We break down where your profit is leaking, lagging, or being left on the table. From contribution margins to customer journey analysis, we arm founders with the insights to make smarter decisions—fast. No fluff, just the real numbers that drive growth. We build models that don’t just track success—they guide it.
Retention Engineering: Retention is where real growth lives. We engineer customer journeys that deepen relationships and increase lifetime value. Whether it’s segmentation, automation, or strategic offers—we help brands turn first-time buyers into loyal advocates through systems that scale without losing the human touch.
Infrastructure Strategy: If your backend is a mess, your growth will be too. We audit the entire ecosystem—email, tech stack, workflows—and rebuild for clarity and consistency. The goal isn’t complexity. It’s flow. We eliminate friction, fix inefficiencies, and help you scale with sanity.
If your brand is doing 7+ figures and you're not keeping enough of it—we’ll help you fix that.
We’ve worked behind the scenes on 7, 8 and 9-figure brand infrastructures.
Clients come to us when their agency runs out of answers.
We’ve Helped Brands Like:
A premium coffee brand triple their repeat purchase rate in 60 days.
A luxury lifestyle label add $100K+ in profit without increasing ad spend.
A CPG brand redesign their customer journey and increase AOV by 22%.
We’ve been behind the curtain:
Top 1% Google Partner Agency alumni.
$200M+ managed in ads and backend strategy.
Clients across fashion, wellness, beverage, and lifestyle verticals.
What Founders and Operators say:
Allison At The Skin Deep
I know the brand and the strategy that we have, big picture, but I'm not the expert on how many emails people should get when they should get it in the week and what the cadence should be based on what flow they're in and how many times that they've engaged with us. And that was a really big help. To have someone who's an expert on that create that for us.
Tiamo at Musicpreneur Academy
It just took a tremendous amount of trust to be able to have someone write copy for me in my voice, my message, and have it be impactful and not only lead to sales, but just have a deeper connection with my community.
Anthony C.
I just had a huge win. So I went through the program, connected with Q and this week we actually doubled the amount of sales that we did last week simply by this one tweak in our sales process. But the only reason why we knew to tweak our sales process is because we started tracking our KPIs, looking at the numbers and looking at what's most important for our business.
Super Simple 3 Step Process
Fill Out An Application
Fill out a short application so we can understand your goals, and ensure we’re aligned to drive real impact.
Book a Discovery Session
We’ll schedule a call to dive deeper: walk through your numbers, diagnose profit potential, and map immediate opportunities.
Strategy Sprint
If it's a good fit we'll create a roadmap customized to your business. You can execute in-house, or bring us in to architect the rollout.
No retainers unless it’s worth it. No fluff. No recycled templates.
Introducing Q²
Two Architects. One Mission. Infinite Resonance.
Q Davis
Managing Partner / Profit Engineer
Meet Q Davis, the analytical architect who sees through noise and finds the signal.
A master of performance clarity, his roots as a Client Success Manager at a top 1% Google Partner Agency unearthed a hard truth: most businesses aren’t failing from lack of effort—they’re misaligned at the data level.
That discovery led to the birth of The Primal Team, a firm engineered to help brands see, measure, and act on what truly matters.
But Q Davis isn’t just a strategist—he’s a philosopher-engineer with a passion for behavioral biology, an explorer’s soul, and a builder’s heart.
Q Roberts
CEO / Retention ADVISOR
Enter Q Roberts, the creative force behind The Primal Ethos—where profit meets purpose and retention becomes a relationship.
As a Retention Architect and strategic storyteller, Q Roberts designs customer journeys with intention, empathy, and clarity.
His work has helped partners generate millions not through gimmicks, but through meaningful engagement, sustainable systems, and brand advocacy that lasts.
You’re not buying services.
You’re partnering with vision.
build ecosystems that last.
The Primal Team is evolving the consulting paradigm into something more human, more holistic. Their work blends Profit Intelligence with behavioral clarity, retention ecosystems, and performance telemetry—tools designed to measure what matters and build what lasts.
FAQs
Your Key Questions Answered: Insights to Drive Your Profits
Is this for beginners?
No. This is for operators already doing at least $500K–$1M+ annually with room to improve backend performance.
Will I walk away with something usable even if we don’t work long term?
Absolutely. Our Roadmap is a standalone asset designed to reframe how you scale profit.
Is this just another agency trying to upsell me?
No—we’re not an agency. We’re a profit intelligence firm. We don’t chase volume or retainers. We work with a handful of brands that are already winning—and help them win better.
If you’re serious about scaling profit—not just revenue…
Let’s talk.
Come with numbers. Leave with leverage.
